Marketing & Communications

Marketing & Communications
- Rick Krochka, president, Triad Communications, Inc., chairman. Members: Trina Cutter, Michael Gaffney, Sandy Haskell, Karen Ingraham, Rita Kelly Madick, Karen May, Laurie Schueler, Stacy Wessels, Mary Ann Boland
- This committee will create a marketing plan, focused on the mission of the project, including the steps required to carryout marketing activities and implementing marketing strategies within the stated timeframe.
- The following are some of the materials that may be needed:
  - finalization of logo to be used on the website and in all marketing materials; stationery;
  - water bill inserts;
  - format for ads used by “working partners;”
  - ad campaign for Akron Beacon Journal and other local newspapers;
  - radio spots;
  - logo and copy to place with/in the Families in Motion Exposition and Akron Marathon ads;
  - flyers for alumni members to distribute and for libraries, and
  - other, as determined by the committee.